Account Management Skills Training Course
Our Account Management and Portfolio Development Training Course has brought increased sales and profits for our clients. It's a highly effective and motivational programme, focussing on practical, usable skills that really do reduce discounting while increasing customer satisfaction and turning customers into loyal Partners and Fans.
What's in the Course?
Learn how to keep, grow and delight your customers.
Understand how to increase the spend of your customer base.
Learn to increase the profitability of your portfolio.
Create strategies to reduce negotiation.
Learn to grow your portfolio in a sustainable way.
Tangible Outcomes and Action Plans
All of our sales training programmes create tangible outcomes, strategies that can be implemented and action plans for the delegates to put into practice immediately following their training. This approach means that your team will know exactly how to action their new skills with confidence, bringing you a faster and larger return on your investment.
"Fantastic, positive, motivational day! Really well run!" CB - Nautibouy Marine
"Very friendly and felt comfortable interacting and asking questions. I wasn't embarrassed that I started with little sales knowledge" - CC - BoothBook
"Really informative and easy to follow. Very applicable to our business" - RP - Nautibouy Marine
"Great! Now I know what I need to work on!" - CA - BoothBook
Account Management Skills Training -
Full Course Content
Our Account Management Training Course has brought increased profits and sales for many of our clients. It is a very effective programme, focussing on practical, useable skills that really do reduce discounting while increasing customer satisfaction and turning customers into Partners and Fans.
Key Benefits of the Programme
Keep, Grow and Delight your customers.
Increase the spend of your customer base.
Increase the profitability of your portfolio.
Grow your business in a sustainable way.
Account Management Training Course Content
Understanding the goals of effective account management.
Define account management
Current v future state of your account management processes? Is what you are doing right, or could there be other ways?
How do we keep / delight / grow our accounts?
Opportunity analysis - what is the 'white space'?
Planning Growth in Your Account Portfolio
Goals for your portfolio growth
Reality of current portfolio size, average fees per client
Options for developing this spend with current client portfolio
Way forward - what is your action plan for developing this spend?
Turning Clients into Partners and Fans
How can we keep / delight / grow each account?
Developing an action plan for accounts
Turning clients into Partners and Fans
Creating an Effective Client Review Process (Service and Sales Focussed) - Workshop
Develop a review process which focusses on growing the account and developing new opportunities.
A key output of this course is that your team will develop an account management review process that they can utilise to manage all of their customer interactions, bringing consistency to their behaviours and outcomes.
Workshop Based, Not Lecture Style
Our programmes are delivered with energy and motivation, exciting and inspiring the delegates to learn, understand and implement their new skills.
You won't find any boring Powerpoint presentations here! All of our sales training courses are all delivered in a workshop style. This means that new skills and knowledge is achieved through interactive coaching sessions, helping the delegates to bring their knowledge and experience in their markets into the training. This makes the training outcome far more relevant to the delegate and therefore more likely to deliver that essential return on investment. It is also more motivational and engaging than typical sales training sessions.
We promise that your delegates will not be bored!
All Course Links
Wherever you are in the UK, Sure Train can deliver your sales training course in house, at your premises or at a venue of your choice. All of our courses can be delivered as 'In House' - our standard courses delivered for you, or as 'Bespoke' - tailored to your exact needs and outcomes.
Sure Train has offices in Bristol and Exeter and can deliver programmes for you at these venues, but we also work across the country at carefully selected training locations, or at your premises.
We deliver our account management skills training programmes across the UK, but we have specific centres in the locations below.