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MARKET LEADING COLD CALLING TRAINING

Prospecting Training and Appointment Setting Training for B2B Sales

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HIGH CONVERSION RATES

Our cold calling training courses are proven to deliver higher conversion rates, creating more appointments and sales opportunities. 

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EASY TO

LEARN TECHNIQUES

The sales techniques taught in our cold calling training courses are easy to learn and apply, leading to motivated sales staff, greater implementation and more sales opportunities. 

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CHOICE OF

TRAINING DELIVERY

You can choose to train your sales team in the live classroom environment, live online or with our online cold calling distance learning training. Courses are available for any size team or even individuals. 

ISM ENDORSED TRAINING

CENTRE

As one of only a handful of ISM Endorsed Training Centres in the UK, you can be assured that your cold calling training is being delivered by experts who have been vetted and accredited. 

Money Back Guarantee

If you are not entirely satisfied with our cold calling training programme, we will refund your investment, in full, no questions asked. 

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Rated 5 * for Value For Money and Trainer Quality

"A great company to work with and we have increased our sales and margins due to the training we have received."

- Tim England, Sales Director, Vapormatt Ltd

"Richard and his team are able to apply sound selling and sales management experience to a real life organisational situation and arrive at clear and improving action planning."

- Mark Haughton, HR Manager, Corpdata Ltd

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HIGH CONVERSION RATES

History

This cold calling training has been developed over years of training sales teams. Each element has been tested and evaluated to ensure maximum benefit.

Proven Structure

The structure for cold calling creates an easy to follow pathway which delivers consistent results, leading to motivated sales people and more appointments / sales opportunities created.

Creates Positive Activity

The success for this prospecting training creates its own positivity, driving sales people to willingly engage with the process as they can see the tangible increase in sales opportunities that it creates.

Proven Sales Techniques

The sales techniques taught within the prospecting structure help the delegates to develop their sales language, style and behaviours, utilising their own individual personalities.

Qualified Appointments

This highly effective cold calling training is focussed on creating properly qualified appointments and sales opportunities which are more likely to close.

Effective Gatekeeper Strategies

A key part of any prospecting training is how the sales person handles the gatekeeper/receptionist interaction. This course teaches highly effective techniques, which deliver greater access to decision makers.

Consultative and Focussed Approach

The consultative approach that is taught in this cold calling course helps to establish the right collaborative relationship with the prospect which will lead to more appointments, opportunities and sales.

 
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EASY TO LEARN TECHNIQUES

The processes and techniques taught in our cold calling training courses are easy to understand and implement. Coupled with our inclusive, workshop training style, you will find the training motivating, inspiring and, most importantly, very effective at building a robust pipeline of new business opportunities.

Whether you are new to cold calling or have a long experience in prospecting for new clients, this prospecting training course will show you new and innovative ways to book more appointments and create more sales opportunities.

What's in the Course?

  • Learn how to plan for effective cold calling/prospecting activity.

  • Discover how to build an effective prospecting target list.

  • Understand how to engage confidently with receptionists/gatekeepers.

  • Learn how to access more decision makers.

  • Develop the skills to create meaningful conversations with decision makers.

  • Closing the conversation with a booked, qualified appointment.

  • Understand how to generate prospects using digital platforms.

Key Outcomes

  • Change your perception of telephone prospecting.

  • Build relationships quickly, leading to more sales opportunities.

  • Develop your confidence with a range of prospecting activities.

  • Create a reliable, robust prospecting structure with focus and discipline.

  • Establish a strong pipeline of new business opportunities, leading to more sales and profit.

 
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CHOICE OF TRAINING DELIVERY

DISTANCE LEARNING

LEARN AT YOUR OWN PACE

ALL COURSES RUN ONLINE

VIDEO TRAINING WITH KEY ASSIGNMENTS

EASY TO ACCESS

12 MONTH LICENCE - LEARN AND RE-LEARN 

JOIN REGULAR WEBINARS AND Q&A SESSIONS TO BOOST YOUR LEARNING

INDIVIDUAL AND TEAM LICENCES

LIVE ONLINE

TRAINING

CLASSROOM TRAINING DELIVERED LIVE ONLINE

TRAIN YOUR STAFF REMOTELY - REDUCE TRAVELLING COSTS

HIGHLY EFFECTIVE AND INTERACTIVE

REMOTE MENTORING AND SUPPORT

ONLINE PORTAL FOR TRAINING NOTES, MANUALS AND PROJECT WORK

LIVE PRACTICAL SESSIONS

LIVE CLASSROOM

LIVE CLASSROOM  TRAINING PROGRAMME

VERY MOTIVATIONAL

DELIVERED AT YOUR PREMISES OR A VENUE OF YOUR CHOICE

INTERACTIVE WORKSHOP STYLE

POST TRAINING REMOTE MENTORING AND SUPPORT

ONLINE PORTAL FOR TRAINING NOTES, MANUALS AND PROJECT WORK

LIVE PRACTICAL SESSIONS

BLENDED LEARNING

Many of our clients opt for a blended approach to their learning, mixing two or all three of the delivery methods to provide flexibility, ease of follow up, regular focus and a continuous approach to cold calling skills development.

 

ISM ENDORSED TRAINING CENTRE

We are very proud to say that Sure Train is an Endorsed Training Partner of the Institute of Sales Management.

This means that our sales training programmes have been assessed, benchmarked and endorsed as reaching the high standards required to be awarded this accreditation.

As one of only a handful of ISM Endorsed Training Partners in the UK, you can be assured that the training your team receives is not only fit for purpose but has been independently verified for its quality of content, delivery and effectiveness.

You can opt for your team members to receive certification from the ISM and our Endorsed Sales Training can be eligible for CPD points. For more in formation about the ISM and its work in promoting sales excellence, click here.

 
 

Book a free, no obligation cold calling training discussion

Or
Just complete the form below, call us on 0800 840 1501 or email hello@suretrain.co.uk
We look forward to talking with you!
In the Classroom

FREQUENTLY ASKED QUESTIONS

 

Who would benefit from this cold calling training?

This cold calling training course would benefit any sales person, regardless of their experience. As long as you are selling to other businesses and part of your role is to research new prospects, make cold calls to find decision makers and book a sales appointment (face to face/virtual/telephone) then this prospecting training will help you to create more sales opportunities.

What business sectors can this be used in?

As long as you are selling in a B2B environment, this cold calling training course is appropriate for you. We have delivered this highly effective programme in multiple sectors across the UK and abroad. Prospecting skills are required in any business sector, if you need to increase your customer base, or replace lost clients.

What forms of prospecting does this course cover?

In addition to cold calling training, this prospecting skills course covers the key elements of Digital Prospecting, including the effective use of Linkedin and other platforms, to build prospects and conversations. It also looks at door knocking, creating a referral culture and developing an introducer network.

Can I work through this cold calling course in my own time?

Yes you can. The distance learning version of this prospecting skills course allows you to work through the course at your own pace, working on the video teaching and assignments as you want to. We do recommend that you set yourself a timescale for completing the course, to give you some focus and motivation to finish the course in good time and start to reap the benefits of new business.

What practical elements are in the cold calling course?

All of the versions of the cold calling course include practical elements, even the distance learning version. At points during the course, you will be asked to complete exercises, workshops and do analysis of data, processes and skills. You will also be set tasks for the live implementation of each key stage of the prospecting process, which includes making live calls to prospects, to help you further imbed the training. This approach leads to a faster return on investment and further motivation to do more effective prospecting.

How effective is the course?

The course is only as effective as the effort that you put into learning and implementing the skills. However, with all our clients who have benefitted from this cold calling course, everyone of them has shown a very positive increase in sales opportunities and new customers gained. We have data available to share with you which will demonstrate the conversion rates that have been achieved.

I'm an experienced sales person. Why should I take this course?

You are a successful sales person. Getting to that level has been hard work and you have needed to learn new skills as you go along. Even the best sales people benefit from a refresh, refocus or an injection of new ideas in order to push their results even further. Our question to you would be - "Do you have the capacity to do more sales with more new customers?" If your answer is yes, then this cold calling and prospecting training course will give you the additional skills to reach those new heights of success, while not adding to your workload.

How long does the live training course last?

The live cold calling training course can last between 1 and 3 days, depending on the level of practical application that is required by the business. The most successful versions of this course are run over 3 days, with time built in for live application of the key elements, practice sessions, process workshops and confidence development. However, the course can be cut down to 1 or 2 days, in which case it becomes a little more theory based and less practical.

What support is there during and after the course?

Sure Train provides remote coaching and mentoring to all delegates taking this cold calling training course. Whether you are working through the online course or the live versions, Sure Train is available for questions, advice and guidance and any point. After the course, we provide regular remote online Q&A sessions for anyone to join.

I'm not in the UK. Is the online cold calling course appropriate for the market in my country?

To the most part, this online cold calling training course is appropriate in any country, unless the business culture in that country dictates that we would take a different approach. Please contact us to discuss the relevancy to your country.

Why is this the best cold calling training course?

In our opinion, this is the best cold calling training course because it really does deliver higher conversion rates and more business opportunities. This is due to the nature and design of the process itself, coupled with our training techniques and the motivation, discipline and focus that the course brings. 

Can I really have my money back if I'm not happy?

Yes, you can. If you are not entirely satisfied with your cold calling sales training programme, we will refund your investment, in full, with no questions asked. We are so confident that you will benefit from our programmes, as so many of our clients have, that we are sure you won't need to ask but, just in case you do, we guarantee to refund.