AN ARTICLE BY - Richard Palmer, Sure Train

0800 840 1501 | 07831 172022

About Sure Train

Innovative, Collaborative, Effective

Sure Train is a specialist training company focussed entirely on all areas of the sales process, helping our partner clients to Find New Prospects, Win Them, Grow Them and Lead Their Sales Teams.


Our mission is to motivate and inspire our training delegates to open their minds, learn new skills, develop new techniques and experience new opportunities.

Sure Train Sales Training delivers successful sales training programmes across the UK.

Working with corporate companies and SME's, we specialise in helping your sales people to develop their skills knowledge and attitudes, driving their sales success.

Our Sales Training is proven to increase new business opportunities and conversion rates for our clients.

We are very proud to say that Sure Train is an Endorsed Training Partner of the Institute of Sales Management.

This means that our sales training programmes have been assessed, benchmarked and endorsed as reaching the high standards required to be awarded this accreditation.

As one of only a handful of ISM Endorsed Training Partners in the UK, you can be assured that the training your team receives is not only fit for purpose but has been independently verified for its quality of content, delivery and effectiveness.

So Why Sure Train?

Simply because what we do works. 

We have all sat through training programmes that really don't inspire or motivate us to take action, or where we are being 'lectured' to about things we possibly already know. Sure Train is different on many levels.

1. Return on Investment

First and foremost, our sales training is proven to deliver the best Return on Investment for our clients. Over 70% of our client partners are repeat buyers or have been referred to us by current clients. In the world of sales training, where the outcomes are so obvious and easily measured, the fact that our clients come back time after time, shows us that what we do really works.


2. The Three Foundations of Success

All of our training is built upon the these three foundations to ensure success for our client partners and for us.

Learning - Do the delegates fully understand the material delivered and how it will work in their daily sales life?

Application - Do the delegates not only understand the theory, but do they know how they are going to implement their new skills?

Inspiration - Do the delegates feel inspired and motivated to implement their new skills and knowledge?

3. Our Approach

Our programmes are delivered with energy and motivation, exciting and inspiring the delegates to learn, understand and implement their new skills. 

Workshop based, not lecture style. You won't find any boring Powerpoint presentations here! Our sales training courses are all delivered in a workshop style. This means that new skills and knowledge is achieved through interactive coaching sessions, helping the delegates to bring their knowledge and experience in their markets into the training. This makes the training outcome far more relevant to the delegate and therefore more likely to deliver that essential return on investment. It is also more motivational and engaging than typical sales training sessions.


We promise that your delegates will not be bored!

Fully Tailored Sales Training Courses are created as a collaboration between you and us, helping us to create and deliver a programme that is completely fit for purpose and bespoke to your needs. Working back from the goal that you set for the training, we will develop a unique sales training course that is focussed on achieving that goal. To do this, we will discuss your business, its products and services, its customers and its people. We will look at the way you want to be represented by your sales people and make sure that the training is aligned to that image.

Remote Training


As part of all our training programmes, remote training support is provided via telephone, email or webchat, free of charge.

In addition, Sure Train will provide a cloud based communication platform for the collation of training materials, the monitoring of activity and results and communication with the team.

Key Benefits



Bespoke Training, Tailored to Your Needs, Your People, Your Business and Your Customers

Robust, Proven Framework

New Skills

Focussed Team

Measureability and Accountability

More Sales, More Profitably, More Often

"Sure Train undertook the bespoke training for us in a very professional manner. The content was tailored to our individual needs and delivered extremely well. I would recommend them to any company that is looking to increase their sales team’s effectiveness and in looking for a return on their investment when considering training budgets."

Tim England – Sales Director, Vapormatt