Do you need to sell, but see yourself as a 'non-sales person' or do you have a customer service team who you would like to sell more?
Our Sales Training for Non Sales People has been designed to work with your peoples' natural inter-personal skills, helping them to add simple, 'non-salesy' techniques that they will be comfortable with.
And our training methods help your people to understand the fundamentals of sales while retaining their non-sales personality.
Why should you invest in sales training? - Click here to explore.
Contact us now for a free, no obligation, sales training consultation.
We can do this by phone, Skype or face to face. You will receive effective advice on how you can grow your sales and what part sales training could play in that.

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Sales Training Course Categories


  • Prospecting for New Business

  • CORE Telesales Skills - Appointment Setting and Selling By Phone

  • Developing a Sales Strategy


  • CORE Sales Skills

  • CORE Advanced Sales Skills

  • Negotiation Training

  • Presentation Skills


  • Account Management and Portfolio Development Strategies

  • Customer Service Skills

  • Sales Excellence Workshop


  • Developing a Team Sales Strategy

  • Sales Management and Measurement Skills

  • Coaching and Mentoring Skills

Course Delivery Options


Our highly effective sales training for non sales people courses delivered at your premises.


Bespoke training programmes, created specifically to deliver the results you need, written in collaboration with you.


Sales development programmes that build the skills, knowledge, motivation and success of your non sales team.

Development Services

Tangible Outcomes and Action Plans

All of our sales training programmes create tangible outcomes, strategies that can be implemented and action plans for the delegates to put into practice immediately following their training. This approach means that your team will know exactly how to action their new skills with confidence, bringing you a faster and larger return on your investment.



Helping you to build a robust sales strategy that will deliver the results you want.


Interim or Consultant Sales Director Services for the implementation and delivery of sales strategy.


Full development programmes, building the skills of your sales force, combined with milestones and measurement.


I had the pleasure of attending a three day training session ran by Richard from Sure Train this week, It was the best sales training I have attended in my 8 years of sales. It was very useful training, as he taught me different approaches and techniques which I will certainly be implementing moving forward, I am sure the other guys on the course with much more experience in sales than myself in sales learnt and developed as much as I did this week. I will be recommending Sure Train to a number of my contacts in the future.

Mark Terrell, MacFarlane Packaging Group - Prospecting Skills Training


Start Here!

Whether you know exactly what training you want or you are looking for guidance, this is the place to start.
Call us on 0800 840 1501, email us at or complete this contact form.
We will be delighted to listen to your needs, wants and desires for your training programme. We will probably ask you a ton of questions before we make any recommendations. We may even ask to pop along to see you! It's all free and there's no obligation to buy. So let's talk.
Read Some of Our Recent Blog Posts
Get In Touch - Let's Talk About Your Sales Training for Non Sales People Needs

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Sure Train Sales Training specialises in writing and delivering high quality sales training and telesales training programmes to companies across the South West and the whole UK from our offices in Bristol and Exeter. Our sales training programmes can be tailored to provide sales training for non sales people, helping those with a customer facing role, who don't see themselves as sales people, to develop the skills that bring extra sales, while maintaining their customer service personality.


Our sales training for non sales people programmes are written specifically for each of our clients, working with them to establish the key outcomes required for their sales training programme and designing the solution to fit their products and services, their people and their customers.


We run courses in Field Sales Training and Telesales Training with subjects ranging from Negotiation Skills TrainingProspecting Skills CoursesAdvanced Sales TrainingPresentation Skills Training and much more. See our Sales Training page for more in depth information.


We deliver our sales training for non sales people courses at your premises, at our offices in Bristol and Exeter, or at another venue of your choice. Our telesales training courses are usually run at our client’s premises, because they usually contain a high level of live call coaching, with your sales team making real calls to their target market, helping them to fully understand the impact of their new skills, developing motivation and understanding and even generating some sales opportunities!


As the only Endorsed Training Partner of the Institute of Sales Management in the South West, Sure Train is well placed to provide you with an accredited Sales Training or Telesales Training programme that will deliver the results that you desire.


Our Negotiation Skills Training Course has been proven to increase the margins and profitability of our clients’ sales, bringing tangible benefits and a measurable return on investment, which is a vital part of all our sales training and telesales training courses.


While we are based in the South West, many of our clients are based across the UK and we can help you, whether you're in London, Manchester or Glasgow and all places in between. The majority of our work is in Bristol, Exeter, Devon, Somerset, Cornwall, Gloucestershire, Wiltshire and Dorset.


All of our Sales Training for Non Sales People clients start with a free, no obligation Sales Training Consultation, giving them the opportunity to fully understand what Sure Train can provide, what it will cost and what the potential return on investment could be, before they commit to spending any money.


So, if you’d like to find out more about our Sales Training programmes, wherever you are in the country, get in touch!

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Delivering High Impact Sales Training for Bristol, Exeter, across the South West and the UK

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