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Coaching and Mentoring Skills Training Course

Understanding how to coach and mentor your sales team is an essential part of effective sales management. Training is only the start of the education process, with new skills needing to be embedded over time and the sales manager's coaching skills are essential to the success of any skills development programme. Our Coaching and Mentoring Training Course will give you the skills to perform this vital task.

Key Benefits of Coaching and Mentoring Skills Course
  • Understand the essential elements of coaching and mentoring.

  • Learn practical skills for the ongoing development of your team.

  • Understand the key coaching models and how to utilise them.

  • Motivate and inspire your team.

  • Generate an environment for continuing success.

Contact us now for a free, no obligation, sales training consultation.
We can do this by phone, Skype or face to face. You will receive effective advice on how you can grow your sales and what part sales training could play in that.

New Skills



More Sales

Tangible Outcomes and Action Plans

All of our sales training programmes create tangible outcomes, strategies that can be implemented and action plans for the delegates to put into practice immediately following their training. This approach means that your team will know exactly how to action their new skills with confidence, bringing you a faster and larger return on your investment.


Trusted by


"Having worked with Richard at Sure Train in the past, I can totally recommend his services to those wishing to improve their sales coaching techniques. Richard's unique approach to training makes it perfect for anyone who needs to develop their coaching and sales skills in order to succeed."


Gavin Bromley - Signs Express 

Delivery Options
Sales Training Course


Our highly effective sales training courses delivered at your premises.

Tailored Sales Training


Bespoke training programmes, created specifically to deliver the results you need, written in collaboration with you.

Sales Development Programmes


Sales development programmes that build the skills, knowledge, motivation and success of your sales team.

Coaching and Mentoring Skills Training -

Full Course Content

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Who Would Benefit from this Coaching and Mentoring Skills Training Course?


This programme is ideal for anyone in a sales supervisory or management position or someone who is aspiring to lead or coach a team. This course will show you how to develop your coaching skills, helping your team to build their sales performance through your guidance and support. Your team will react well to your structured input and work harder for you, implementing the skills that you are coaching them on, driving more sales and profit.


Key Benefits - What Impact Will It Have On Your People?


As a result of attending this coaching and mentoring skills training programme, you or your delegate will understand how to:


  • Understand the essential elements of coaching and mentoring.

  • Learn practical skills for the ongoing development of your team.

  • Understand the key coaching models and how to utilise them.

  • Motivate and inspire your team.

  • Generate an environment for continuing success.

Our customers have reported a tangible and valuable return on their investment in increased confidence from their managers and supervisors, leading to excellent coaching sessions and an uplift in sales.

Course Content - What Will You Learn?


This is an intensive, one day sales training programme designed to give delegates core knowledge and understanding of coaching and mentoring, along with confidence and skills to help them set clear, achievable goals within their own management role.  With a combination of classroom theory and practical interactive tasks, delegates can gain insight into how to maximise the skills of their team and develop trust, respect and motivation.


Core Subjects


Understanding the difference between Management, Leadership, Coaching and Training and when coaching is the most appropriate approach.

Coaching Skills

  • When should coaching be used?

  • How should coaching be used?

  • How to create the right environment for coaching.

  • The skills and qualities of a coach.

  • Key Coaching Models

Practical exercises will be used to help the delegates to fully understand the coaching models, how to use them and specifically  what use can they be in a sales environment.

Building a Coaching Programme

  • How to create an effective coaching programme.

  • What key elements do you need to assess?

  • How do you assess and feedback on sales observations.

  • Creating a consistent skills measurement framework.

  • Developing the coaching programme from the skills measurement framework.

  • Measuring the impact of the coaching programme.

The delegates will create an action plan for the implementation of their new skills and techniques at the end of the course. This plan will be shared with their management, to ensure an effective follow up of the programme is completed.


Course Length


Our Coaching and Mentoring Training Course can be tailored to the needs of your business. Typically, we run it over 1 day, with up to 15 delegates attending, however, a longer version is available, building in more practice time and enhancing the outcome.

Workshop Based, Not Lecture Style

Our programmes are delivered with energy and motivation, exciting and inspiring the delegates to learn, understand and implement their new skills. 

You won't find any boring Powerpoint presentations here! All of our sales training courses are all delivered in a workshop style. This means that new skills and knowledge is achieved through interactive coaching sessions, helping the delegates to bring their knowledge and experience in their markets into the training. This makes the training outcome far more relevant to the delegate and therefore more likely to deliver that essential return on investment. It is also more motivational and engaging than typical sales training sessions.

We promise that your delegates will not be bored!

All Course Links
Prospecting Skills Training
CORE Telesales Skills Training
Developing A Sales Strategy
CORE Sales Skills Training
Core Advanced Sales Skills Training

Delivery Locations

Wherever you are in the UK, Sure Train can deliver your sales training course in house, at your premises or at a venue of your choice. All of our courses can be delivered as 'In House' - our standard courses delivered for you, or as 'Bespoke' - tailored to your exact needs and outcomes.

Sure Train has offices in Bristol and Exeter and can deliver programmes for you at these venues, but we also work across the country at carefully selected training locations, or at your premises.

We deliver our coaching skills training programmes across the UK, but we have specific centres in the locations below.

Coaching Skills Training Exeter
Coaching Skills Training Taunton
Coaching Skills Training Plymouth
Coaching Skills Training Yeovil
Coaching Skills Training Devon
Coaching Skills Training Wiltshire
Coaching Skills Training South Wales
Coaching Skills Training London
Coaching Skills Training Gloucester
Coaching Skills Training Cardiff
Coaching Skills Training Swansea
Coaching Skills Training Swindon
Coaching Skills Training Somerset
Coaching Skills Training Gloucestershire
Coaching Skills Training Oxfordshire
Coaching Skills Training Birmingham
Coaching Skills Training Bournemouth
Coaching Skills Training Bath
Coaching Skills Training Salisbury
Coaching Skills Training Oxford
Coaching Skills Training Dorset
Coaching Skills Training Midlands
Coaching Skills Training Worcestershire
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For a free, no obligation discussion about this or any of our courses, complete the form below and we will get in touch. We can chat by phone, Skype or face to face.
Or call us on 0800 840 1501.
Which training subjects do you want to discuss?
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