What Participants Will Learn
- Transform into a highly effective coach by mastering the core principles of people development. Learn the psychology behind when to mentor, coach, or direct to maximize impact. Implement the GROW model to provide a structured path for every interaction. Develop your ability to ask powerful questions and practice deep active listening to uncover performance barriers. Our program focuses on delivering feedback that builds confidence and fuels motivation. Gain tools to set clear growth objectives and handle difficult conversations or resistance with total professional poise.
Why Coaching Matters
Coaching is one of the most powerful tools a manager has to improve individual and team performance. It moves beyond simply giving instructions to developing the skills, thinking and confidence that allow people to perform at their best.
Skills Development
Helps individuals identify and bridge skill gaps through practical, hands-on support.
Confidence
Builds the self-belief required for people to take initiative and ownership of their work.
Motivation
Creates higher levels of engagement by focusing on individual growth and achievement.
Consistency
Drives reliable, repeatable performance across the team through structured development.
What's covered in Coaching and Mentoring Skills Training?
01
The Foundations of Coaching
EXPLORE
The difference between coaching, mentoring, and managing, and how each approach impacts long-term team performance.
PRACTICAL EXERCISE
Identifying specific coaching opportunities within existing daily operations and team meeting structures.
LEARNING OUTCOME
Full clarity on when to coach and when to direct for maximum impact and improved trainee independence.
02
Developing the Coaching Mindset
EXPLORE
The psychology of the coaching relationship, psychological safety, and building genuine professional rapport.
PRACTICAL EXERCISE
Active listening exercises and empathy-building techniques for establishing a support-focused environment.
LEARNING OUTCOME
Stronger interpersonal trust and improved communication flow between managers and their teams.
03
The Coaching Process (GROW Model)
EXPLORE
Frameworks for success: Goal, Reality, Options, Will (GROW). Understanding the structured path to progress.
PRACTICAL EXERCISE
Conducting a live, timed 10-minute coaching session applying each stage of the GROW model correctly.
LEARNING OUTCOME
A repeatable, reliable structure for all future professional development conversations.
04
Effective Communication Skills
EXPLORE
The power of open questions versus closed ones, and mastering the levels of listening (internal vs. global).
PRACTICAL EXERCISE
'Silence as a tool' practice sessions and crafting provocative questions that challenge existing assumptions.
LEARNING OUTCOME
The ability to provoke deeper thought, increased self-discovery, and better problem-solving in others.
05
Observation and Feedback
EXPLORE
Best practices for objective observation and giving constructive, developmental feedback without demotivating.
PRACTICAL EXERCISE
Real-world role-play observation scenarios with immediate peer feedback and structured review cycles.
LEARNING OUTCOME
Full confidence in delivering development-focused feedback that actually drives tangible behavioral change.
06
Dealing with Challenges
EXPLORE
Managing coaching roadblocks: resistance, lack of motivation, and 'coaching-in-the-moment' challenges.
PRACTICAL EXERCISE
Group problem-solving on common participant-shared challenges faced when implementing coaching processes.
LEARNING OUTCOME
Resilience and adaptability when coaching through difficult scenarios or with unmotivated team members.
07
Building a Coaching Culture
EXPLORE
Embedding coaching into the DNA of the team and organization to ensure continuous improvement becomes the norm.
PRACTICAL EXERCISE
Setting specific personal development goals and a roadmap for your own professional coaching journey.
LEARNING OUTCOME
A lifelong commitment to ongoing self-reflection, sustained team development, and a coaching-first mindset.
Coaching or Directing?
Direct
The manager provides clear instructions and closely supervises the performance of the task. Suitable when the individual lacks the experience or skills to perform without guidance.
Train
Focused on the transfer of technical skills or knowledge. The goal is to move someone from a state of 'not knowing' to 'knowing and performing' a specific role or function.
Coach
A structured approach that unlocks potential. The coach facilitates the player's own learning and development by asking effective questions rather than providing all the answers.
Mentor
A relationship focused on long-term growth and career progression. The mentor shares their personal experiences, insights and wisdom to help the individual navigate 4wider professional challenges.
What our clients say
“
Professional, insightful, and tremendously practical. Richard’s coaching methodology has completely changed how I approach team development. The results were immediate and measurable.
Gavin Bromley
Head of Sales Performance
Why Choose Sure Train?
- 20+ years of national sales training expertise
- Practical, results-driven coaching methodology
- Endorsed by the Institute of Sales Management
- Training delivered by active sales consultants
Richard Palmer
Founder & Lead Trainer. Author of 'The Ethical Sales Handbook' with over 20 years experience in sales management and mentoring.
Course FAQs
Who is this course for?
The course is designed for sales managers, team leaders, and senior professionals who need to develop Others' performance through effective coaching and mentoring techniques.
What delivery options are available?
We offer flexible delivery including on-site workshops at your offices or interactive virtual training sessions, tailored to your team's locations and needs.
Is the training tailored to our business?
Yes. Every national course is adapted to reflect your specific organisational challenges, sales processes, and the current competency levels of your participants.
What is the typical group size?
To ensure high levels of interaction and practical coaching practice, we recommend group sizes of up to 15 participants per workshop.