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Sales Management Skills Training Course

This 2 day Sales Management Skills Training Course is ideal for anyone performing a sales management role or for those looking for the perfect head start to transition into a sales leadership position. The objective for this course is to learn and understand the effective management of your sales processes, to develop the skills to coach others and to develop your own selling skills.

Key Benefits of the Sales Management Skills Course
Contact us now for a free, no obligation, sales training consultation.
We can do this by phone, Skype or face to face. You will receive effective advice on how you can grow your sales and what part sales training could play in that.
  • Learn how to inspire and motivate your sales team.

  • Develop tools to lead your team to success.

  • Create a robust sales management strategy.

  • Understand target setting and creating accountability.

  • Develop management and measurement processes to aid your management strategy.

  • Understand how to effectively coach and mentor your team, creating respect and improving skills.

  • Understand motivation and incentive.

New Skills



More Sales

Tangible Outcomes and Action Plans

All of our sales training programmes create tangible outcomes, strategies that can be implemented and action plans for the delegates to put into practice immediately following their training. This approach means that your team will know exactly how to action their new skills with confidence, bringing you a faster and larger return on your investment.


Trusted by


"I have just completed the two day Sales Management Skills Course, run by Sure Train. Coming from a non-sales background, I found the course to be highly instructive, as well as very enjoyable. I left the course with a greater understanding of the sales management process and fired up to motivate my team to sell, sell, sell! Highly recommended."

David Legg - Sales Management Skills Training

Delivery Options
Sales Training Course


Our highly effective sales training courses delivered at your premises.

Tailored Sales Training


Bespoke training programmes, created specifically to deliver the results you need, written in collaboration with you.

Sales Development Programmes


Sales development programmes that build the skills, knowledge, motivation and success of your sales team.

Sales Management Skills Training -

Full Course Content

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This is a 2 day training programme for anyone performing a sales management role or for those looking for the perfect head start to transition in to a sales leadership position. 


The objective for this course is to learn and understand the effective management of your sales processes, to develop the skills to coach others and to develop your own selling skills.

Your sales team, large or small, is looking to you – to be an inspirational, motivated, progressive Sales Leader and this course will equip you with the tools to lead them to success.

What Will You Explore in This Course?

Setting your goals and understanding your sales reality

  • What are your turnover aspirations?

  • What are your profit needs?

  • Why does this need to happen?

  • What is the current situation? (Product, Customers, Staff – skills, knowledge, and attitude)

  • What is holding you back from achieving your profit goals?

  • What do you need in order to achieve these goals?

  • How do you currently keep track of your customers and your prospects?

  • How do you currently measure your performance?

The Contact Wheel

Understanding and implementing the contact wheel.  The impact of the Contact Wheel application on your business.  The sales funnel and activity ratios.

Measurement and Management

Understanding the need for measurement.  An overview of customer relationship management. Developing a CRM system.

Developing Accountability within the sales team.

Coaching and Mentoring

Understanding the role of coaching in sales development. Coach/ Leader/ Manager.  Developing skills and motivation in others. Using GROW to coach and develop strategy.

Setting goals for individuals and assessing their skill sets and skill needs.


Developing options for implementation and selecting the right option to provide the right solution.

Using VESOS to teach new skills.

  • Value

  • Explain

  • Show

  • Observe

  • Supervise

Leading and Motivating Successful Sales Teams

  • Understanding Motivation and Incentive

  • The keys to effective motivation – Creating a motivating and energising sales environment

  • Developing Effective Incentives and Pay Plans

  • The Balanced Pay Plan – Incentives designed to add fun and energy to the sales team

Handling Difficult Situations

Workshop Based, Not Lecture Style

Our programmes are delivered with energy and motivation, exciting and inspiring the delegates to learn, understand and implement their new skills. 

You won't find any boring Powerpoint presentations here! All of our sales training courses are all delivered in a workshop style. This means that new skills and knowledge is achieved through interactive coaching sessions, helping the delegates to bring their knowledge and experience in their markets into the training. This makes the training outcome far more relevant to the delegate and therefore more likely to deliver that essential return on investment. It is also more motivational and engaging than typical sales training sessions.

We promise that your delegates will not be bored!

All Course Links
Prospecting Skills Training
CORE Telesales Skills Training
Developing A Sales Strategy
CORE Sales Skills Training
Core Advanced Sales Skills Training
Developing a Team Sales Strategy

Delivery Locations

Wherever you are in the UK, Sure Train can deliver your sales training course in house, at your premises or at a venue of your choice. All of our courses can be delivered as 'In House' - our standard courses delivered for you, or as 'Bespoke' - tailored to your exact needs and outcomes.

Sure Train has offices in Bristol and Exeter and can deliver programmes for you at these venues, but we also work across the country at carefully selected training locations, or at your premises.

We deliver our sales management skills training programmes across the UK, but we have specific centres in the locations below.

Sales Management Training Exeter
Sales Management Training Taunton
Sales Management Training Plymouth
Sales Management Training Yeovil
Sales Management Training Devon
Sales Management Training Wiltshire
Sales Management Training South Wales
Sales Management Training London
Sales Management Training Gloucester
Sales Management Training Cardiff
Sales Management Training Swansea
Sales Management Training Swindon
Sales Management Training Somerset
Sales Management Training Gloucestershire
Sales Management Training Oxfordshire
Sales Management Training Birmingham
Sales Management Training Bournemouth
Sales Management Training Bath
Sales Management Training Salisbury
Sales Management Training Oxford
Sales Management Training Dorset
Sales Management Training Midlands
Sales Management Training Worcestershire
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For a free, no obligation discussion about this or any of our courses, complete the form below and we will get in touch. We can chat by phone, Skype or face to face.
Or call us on 0800 840 1501.
Which training subjects do you want to discuss?
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