top of page

Developing a Sales Strategy Training Course

We have worked with many sales people and sales teams over the years and very few of them have had a robust sales strategy in place, helping them to plan their sales activities, conversions and results. This is usually one of the first areas we help our clients with. If you don't have plan with measurement and analysis processes, then you cannot assess your progress, adjust your working patterns as needed or judge the impact of any training. This Developing a Sales Strategy Training Course will show you how to create a sales strategy that is fit for purpose and drives your sales forward.

Key Benefits of the Course
Contact us now for a free, no obligation, sales training consultation.
We can do this by phone, Skype or face to face. You will receive effective advice on how you can grow your sales and what part sales training could play in that.
  • Learn how to develop a robust sales strategy.

  • Understand how to plan the key activities that will lead to sales success.

  • Create the right milestones and measurement tools for assessing progress.

  • Understand how to adjust your strategy in line with your progress.

  • Identify areas of development required to achieve the plan.

  • This programme can help both individuals and teams with their strategy planning.

New Skills



More Sales

Tangible Outcomes and Action Plans

All of our sales training programmes create tangible outcomes, strategies that can be implemented and action plans for the delegates to put into practice immediately following their training. This approach means that your team will know exactly how to action their new skills with confidence, bringing you a faster and larger return on your investment.


Trusted by


" I had the pleasure of attending a 2 day sales strategy training session run by Richard from Sure Train and it was the best sales training I have ever attended. It was also one of the most useful training sessions I have taken part in, as he teaches you tried and tested techniques which are easy to apply and work very well. I have already recommended Richard to a number of my contacts and would not hesitate to recommend him again in the future"

Ian Lawry - Signs Express - Sales

Delivery Options
Sales Training Course


Our highly effective sales training courses delivered at your premises.

Tailored Sales Training


Bespoke training programmes, created specifically to deliver the results you need, written in collaboration with you.

Sales Development Programmes


Sales development programmes that build the skills, knowledge, motivation and success of your sales team.

Developing a Sales Strategy Training -

Full Course Content

Anchor 1

Who Would Benefit from this Sales Strategy Training Course?


This programme is ideal for all sales professionals, whether you are just starting out on your sales career or you are an experienced sales professional wanting to refresh your skills and learn new sales strategy techniques.

The course is aimed at both individual sales people and sales team leaders who want to develop a strategy for their sales staff.


Key Benefits - What Impact Will It Have On Sales and Strategy?


As a result of attending this sales strategy training programme, you or your delegate will understand how to:


  • Develop a robust sales strategy.

  • Plan the key activities that will lead to sales success.

  • Create the right milestones and measurement tools for assessing progress.

  • Adjust your sales strategy in line with your progress.

  • Identify areas of development required to achieve the plan.

Our customers have reported a tangible and valuable return on their investment in increased sales, in the first few weeks of their delegates attending this sales strategy training course.


Motivation and Inspiration are built into this programme! Your salesperson or sales team leader will come away energised and driven to implement their new skills and start earning you more profit!


Course Content - What Will I Learn?


This is an intensive, one day sales training programme designed to give delegates core knowledge and understanding of the whole sales strategy process, along with confidence and skills to help them set clear, achievable goals within their own sales role or team.  With a combination of classroom theory and practical interactive tasks, delegates can gain insight into how to develop a robust sales strategy for implementation.


Core Subjects


Sales Statistics

  • Understanding how to translate sales targets into pipeline requirements.

  • Utilising statistics to generate an activity plan. 


​Activity Planning

  • Developing the activity plan into daily/weekly/monthly structures.

  • Isolating the key activities that will bring success.

  • Creating a monitoring process to ensure the activities are taking place to the desired level.

  • Identifying the key training or resource needs in order to deliver the activities and wider strategy.


  • Creating measurement processes to understand the full range of conversion statistics.

  • Comparing those measurements to the strategy to identify areas of development need.

Flexibility Planning

  • Understand how to adjust your strategy in line with sales progress.

The delegates will create an action plan for the implementation of their new skills and techniques at the end of the course. This plan will be shared with their management, to ensure an effective follow up of the programme is completed.


Course Length


Our Developing a Sales Strategy Training Course can be tailored to the needs of your business. Typically, we run it over 1 day, with up to 15 delegates attending.

Workshop Based, Not Lecture Style

Our programmes are delivered with energy and motivation, exciting and inspiring the delegates to learn, understand and implement their new skills. 

You won't find any boring Powerpoint presentations here! All of our sales training courses are all delivered in a workshop style. This means that new skills and knowledge is achieved through interactive coaching sessions, helping the delegates to bring their knowledge and experience in their markets into the training. This makes the training outcome far more relevant to the delegate and therefore more likely to deliver that essential return on investment. It is also more motivational and engaging than typical sales training sessions.

We promise that your delegates will not be bored!

All Course Links

Delivery Locations

Wherever you are in the UK, Sure Train can deliver your sales training course in house, at your premises or at a venue of your choice. All of our courses can be delivered as 'In House' - our standard courses delivered for you, or as 'Bespoke' - tailored to your exact needs and outcomes.

Sure Train has offices in Bristol and Exeter and can deliver programmes for you at these venues, but we also work across the country at carefully selected training locations, or at your premises.

We deliver our sales strategy training programmes across the UK, but we have specific centres in the locations below.

Sales Strategy Training Exeter
Sales Strategy Training Taunton
Sales Strategy Training Plymouth
Sales Strategy Training Yeovil
Sales Strategy Training Devon
Sales Strategy Training Wiltshire
Sales Strategy Training South Wales
Sales Strategy Training London
Sales Strategy Training Gloucester
Sales Strategy Training Cardiff
Sales Strategy Training Swansea
Sales Strategy Training Swindon
Sales Strategy Training Somerset
Sales Strategy Training Gloucestershire
Sales Strategy Training Oxfordshire
Sales Strategy Training Birmingham
Sales Strategy Training Bournemouth
Sales Strategy Training Bath
Sales Strategy Training Salisbury
Sales Strategy Training Oxford
Sales Strategy Training Dorset
Sales Strategy Training Midlands
Sales Strategy Training Worcestershire
Anchor 2
For a free, no obligation discussion about this or any of our courses, complete the form below and we will get in touch. We can chat by phone, Skype or face to face.
Or call us on 0800 840 1501.
Which training subjects do you want to discuss?
bottom of page