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We don't just teach people how to sell. We help them believe they can
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YOUR PRIVACY MATTERS

Privacy Statement

Sure Train Ltd is committed to safeguarding your privacy in line with UK data protection law. This page clearly details how we gather, manage, and secure your personal information when you engage with our sales training services, use our website, or contact us. We aim to ensure all data handling remains transparent and responsible, providing you with full clarity on how your profile is protected while we support your development goals.

Who We Are

Sure Train Ltd is responsible for this website and acts as the data controller for the processing of your personal information as described in this statement. We are committed to protecting your privacy.

Registered company address: 47 Boutport Street, Barnstaple, Devon, EX31 1SQ
Company registration number: 13737046
Privacy contact email address: hello@suretrain.co.uk

Information We Collect

We collect personal information that you provide to us directly and information that is collected automatically through your interaction with our website. Please note that the exact categories of information are subject to continuous verification.

  • Names and contact details (email, phone, address)
  • Company names and job titles
  • Information shared via enquiry forms
  • Booking and registration details for events/resources
  • Sales competency assessment responses and feedback
  • Marketing preferences and communication history
  • Technical data and website usage statistics

The data we hold depends on our interaction: making enquiries, bookings or assessments.

How We Use Your Information

We use your information to provide our services and manage our relationship with you. This includes:

Responding to Enquiries: Processing your requests for information.
Meeting Arrangements: Scheduling consultations and training sessions.
Service Delivery: Providing training and professional development services.
Assessments: Administering sales competency measurement tools.
Resource Provision: Managing registrations for downloads or events.
Marketing: Sending updates where permitted by law.
Website Improvement: Analysing usage to enhance user experience.
Legal Obligations: Meeting regulatory and compliance requirements.

Sure Train reviews and updates data usage to stay legally compliant.

Our Lawful Bases for Processing

Under UK data protection law (UK GDPR), we must have a 'lawful basis' for every way we use your personal information. These typically include:

  • Consent: Where you have given clear permission.
  • Contractual Necessity: To perform a contract we have with you.
  • Legitimate Interests: For our reasonable business purposes.
  • Legal Obligation: To comply with the law.

Lawful bases vary by task. Contact us for specific details.

Marketing Communications

We may use your contact information to send you professional updates and marketing about our services. We follow B2B marketing rules and will obtain your consent where required by law. You can unsubscribe at any time using the link in our emails or by contacting us directly to adjust your preferences.

Sales Competency Assessments

When delivering assessment services, we process professional data related to skills and competencies. This includes responses, reports, and feedback which may be shared with the commissioning organisation.

Third-Party Service Providers

We use third-party providers for critical technical infrastructure. The final statement will identify all specific recipients and address international data transfer safeguards.

STRICT VERIFICATION PENDING: Hosting (Wix), CRM (Zoho CRM), Marketing (Zoho Campaigns), Assessments (ScoreApp), Booking Platforms, and Analytics/Advertising tools.

Cookies and Website Analytics

Our website uses cookies and similar technologies to function correctly and analyze performance. 

How Long We Keep Personal Information

We retain your information only for as long as necessary to fulfill the purposes for which it was collected, including any legal, accounting, or reporting requirements.
 

How We Protect Personal Information

We are committed to securing your data. We use a combination of appropriate organisational and technical measures to prevent unauthorised access, use, or disclosure of your personal information.

International Data Transfers

Some of our service providers may process your information outside the UK. When this occurs, we ensure that appropriate safeguards are in place to project your data.
 

Your Data Protection Rights

Under data protection law, you have rights including access, rectification, erasure, restriction, and objection to processing. You also have the right to data portability and to withdraw consent. These rights are not absolute and depend on the circumstances of the processing activity.

Complaints

If you have any concerns about our use of your personal information, you can make a complaint to us. You can also complain to the ICO if you are unhappy with how we have used your data. The ICO's contact details can be found at: https://ico.org.uk/

Changes to This Privacy Statement

We may update this statement from time to time. We suggest you check back regularly for updates.

Last updated: 16/10/2026

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