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CORE Sales Training Course

CORE - Collaborative, Open, Relevant, Effective

This is our highly motivational and effective CORE Sales Training Course. Ideal for new sales people who are just starting out on their sales journey, for experienced sales staff who want to refresh their skills and learn a few new ones and for business owners who want to develop their skills to aid the growth of their business.

What's in the Course?
  • Develop a Consultative, Collaborative Sales Attitude

  • Understand The 4 Foundations of Selling

  • Learn the Key Steps in the Sales Process

  • Understand How to Interpret the Sales Process to Your Business

  • Examine Simple Sales Psychology

  • Create a Robust Objection Handling Process

  • Develop Your Action Plan for Implementation

Losing Sales?
Low Conversion Rate?
Fill in your details below and we'll be in touch for a free sales conversion consultation.
During this, we'll identify where you're losing sales, how many, and what the fastest interventions  to rectify the situation are likely to be.

New Skills



More Sales

Tangible Outcomes and Action Plans

All of our sales training programmes create tangible outcomes, strategies that can be implemented and action plans for the delegates to put into practice immediately following their training. This approach means that your team will know exactly how to action their new skills with confidence, bringing you a faster and larger return on your investment.


Trusted by


"Fantastic, positive, motivational day! Really well run!" CB - Nautibouy Marine

"Very friendly and felt comfortable interacting and asking questions. I wasn't embarrassed that I started with little sales knowledge" - CC - BoothBook

"Really informative and easy to follow. Very applicable to our business" - RP - Nautibouy Marine

"Great! Now I know what I need to work on!" - CA - BoothBook

Delivery Options
Sales Training Course


Our highly effective sales training courses delivered at your premises.

Tailored Sales Training


Bespoke training programmes, created specifically to deliver the results you need, written in collaboration with you.

Sales Development Programmes


Sales development programmes that build the skills, knowledge, motivation and success of your sales team.

CORE Sales Training - Full Course Content

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Who Would Benefit from this Sales Training Course?


This programme is ideal for all sales professionals, whether you are just starting out on your sales career or you are an experienced sales professional wanting to refresh your skills and learn new sales techniques.

The course is ideal for any business to business sales people and also in business to consumer environments where advising customers on their choices is an essential part of the customer interaction.


Key Benefits - What Impact Will It Have On Sales?


As a result of attending this sales training programme, you or your delegate will understand how to:


  • Fully understand and implement a robust and proven sales process.

  • Generate greater trust from customers, leading to more open conversations and collaborative selling.

  • Present your product or service in such a way that the customer sees purchasing as the logical choice.

  • Effectively overcome objections and close more sales.

Our customers have reported a tangible and valuable return on their investment in increased sales, in the first few weeks of their delegates attending this sales training course.


Motivation and Inspiration are built into this programme! Your salesperson will come away energised and driven to implement their new skills and start earning you more profit!


Course Content - What Will I Learn?


This is an intensive, one day sales training programme designed to give delegates core knowledge and understanding of the whole sales process, along with confidence and skills to help them set clear, achievable goals within their own sales role.  With a combination of classroom theory and practical interactive tasks, delegates can gain insight into how to turn enquires in to profit with a proven, effective method.


Core Subjects


Understanding Sales Psychology

The 4 Foundations of Selling

Collaborative, Consultative Sales Attitudes

Sales Motivation

The Full Sales Process, comprising:


  • Meet and Greet - Creating relationship and trust. Setting up the foundations for the sale.

  • Qualification and Need Analysis - Understanding your customer's needs, wants and desires.

  • Presentation - Effective presentation of your product or service, in line with the customer's needs.

  • Trial Close - Gaining commitment and understanding.

  • Negotiation - Price presentation and creating a win/win price agreement.

  • Close - Creating the environment in which the customer can say 'yes'.

  • Overcoming Objections - Objection prevention and handling strategies.

The delegate will create an action plan for the implementation of their new skills and techniques at the end of the course. This plan will be shared with their management, to ensure an effective follow up of the programme is completed.


Course Length


Our CORE Sales Training Course can be tailored to the needs of your business. Typically, we run it over 1 day, with up to 15 delegates attending, however, a longer version is available, building in more practice time and enhancing the outcome.

Workshop Based, Not Lecture Style

Our programmes are delivered with energy and motivation, exciting and inspiring the delegates to learn, understand and implement their new skills. 

You won't find any boring Powerpoint presentations here! All of our sales training courses are all delivered in a workshop style. This means that new skills and knowledge is achieved through interactive coaching sessions, helping the delegates to bring their knowledge and experience in their markets into the training. This makes the training outcome far more relevant to the delegate and therefore more likely to deliver that essential return on investment. It is also more motivational and engaging than typical sales training sessions.

We promise that your delegates will not be bored!

All Course Links
Prospecting Skills Training
CORE Telesales Skills Training
Developing A Sales Strategy
CORE Sales Skills Training
Core Advanced Sales Skills Training
Developing a Team Sales Strategy

We often run this course in house for our customers but we regularly run open courses, inviting delegates from many businesses to join together in learning effective, profitable sales skills.

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Delivery Locations

Wherever you are in the UK, Sure Train can deliver your sales training course in house, at your premises or at a venue of your choice. All of our courses can be delivered as 'In House' - our standard courses delivered for you, or as 'Bespoke' - tailored to your exact needs and outcomes.

Sure Train has offices in Bristol and Exeter and can deliver programmes for you at these venues, but we also work across the country at carefully selected training locations, or at your premises.

We deliver our sales skills training programmes across the UK, but we have specific centres in the locations below.

Sales Training Exeter
Sales Training Taunton
Sales Training Plymouth
Sales Training Yeovil
Sales Training Devon
Sales Training Wiltshire
Sales Training South Wales
Sales Training London
Sales Training Gloucester
Sales Training Cardiff
Sales Training Swansea
Sales Training Swindon
Sales Training Somerset
Sales Training Gloucestershire
Sales Training Oxfordshire
Sales Training Birmingham
Sales Training Bournemouth
Sales Training Bath
Sales Training Salisbury
Sales Training Oxford
Sales Training Dorset
Sales Training Midlands
Sales Training Worcestershire
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For a free, no obligation discussion about this or any of our courses, complete the form below and we will get in touch. We can chat by phone, Skype or face to face.
Or call us on 0800 840 1501.
Which training subjects do you want to discuss?
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