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Sure Train Sales Training delivers successful sales training programmes across the UK from our base in the South West.

Working with corporate companies and SME's, we specialise in helping your sales people to develop their skills knowledge and attitudes, driving their sales success.

Our Sales Training is proven to increase new business opportunities and conversion rates for our clients.

Contact us now for a free, no obligation, sales training consultation.
We can do this by phone, Skype or face to face. You will receive effective advice on how you can grow your sales and what part sales training could play in that.

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Our Experience

We are sales people, leaders, managers and coaches with a wealth of experience gathered in multiple environments. We know how to perform the roles we are training you and your people in.

This enables us to tailor our sales training and business training programmes to your specific needs and challenges, and to help your teams to correctly interpret the learning for use in their day to day lives, bringing a better return on investment and happy, motivated delegates. As business and management consultants, based in the South West but working across the UK we can bring the experiences gained from working with many other companies into your development programmes.

Our Approach

Sure Train specialises in providing practical, proven sales training and business skills in an energetic and motivational environment.  


Our interactive training workshops provide the results you need in a clear, concise and effective manner which will bring you more sales, more often and the profit that goes with it.


Our leadership and management programmes consistently deliver the key skills needed in leadership, management and coaching.

Our sales training is proven to provide substantial increase in sales opportunities, conversion, turnover and profit.




We are very proud to say that Sure Train is an Endorsed Training Partner of the Institute of Sales Management.

This means that our sales training programmes have been assessed, benchmarked and endorsed as reaching the high standards required to be awarded this accreditation.

As one of only a handful of ISM Endorsed Training Partners in the UK, you can be assured that the training your team receives is not only fit for purpose but has been independently verified for its quality of content, delivery and effectiveness.

You can opt for your team members to receive certification from the ISM and our Endorsed Sales Training can be eligible for CPD points. For more in formation about the ISM and its work in promoting sales excellence, click here.

Sales Training Categories

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Sales Development Services

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So Why Us?

First and foremost, our sales training is proven to deliver the best Return on Investment for our clients. Over 70% of our clients are repeat buyers or have been referred to us by current clients. In the world of sales training, where the outcomes are so obvious and easily measured, the fact that our clients come back time after time, shows us that what we do really works.

There are a number of reasons for this success, which we hope you will benefit from too.

Firstly, our Training Delivery is built on our Three Foundations of Training Success. All our courses are written to ensure these foundations are secure in every programme.


Do the delegates fully understand the material delivered and how it will work in their daily sales life?


Do the delegates not only understand the theory, but do they know how they are going to implement their new skills?


Do the delegates feel inspired and motivated to implement their new skills and knowledge?

Our programmes are delivered with energy and motivation, exciting and inspiring the delegates to learn, understand and implement their new skills. 

Workshop based, not lecture style. You won't find any boring Powerpoint presentations here! Our sales training courses are all delivered in a workshop style. This means that new skills and knowledge is achieved through interactive coaching sessions, helping the delegates to bring their knowledge and experience in their markets into the training. This makes the training outcome far more relevant to the delegate and therefore more likely to deliver that essential return on investment. It is also more motivational and engaging than typical sales training sessions.

We promise that your delegates will not be bored!

Fully Tailored Sales Training Courses are created as a collaboration between you and us, helping us to create and deliver a programme that is completely fit for purpose and bespoke to your needs. Working back from the goal that you set for the training, we will develop a unique sales training course that is focussed on achieving that goal. To do this, we will discuss your business, its products and services, its customers and its people. We will look at the way you want to be represented by your sales people and make sure that the training is aligned to that image. These tailored courses can be incorporated into a Sales Development Programme, designed to build the skills, knowledge, motivation and success of your sales team through the progressive delivery of relevant training subjects.

Our courses are available across the UK and Europe. From our bases in Bristol and Exeter, Sure Train delivers training at multiple locations across the UK and works directly with clients from all over the country and into Europe. So don't worry if we are based a long way from you. You'll still be surprised at how cost effective it can be to engage in great training, even though there may be mailed between us!

Our Open Sales Training Course programme gives you the opportunity to engage in sales training courses at your convenience, in locations across the country. This is a very cost effective way to access sales training, especially if you have 3 or less delegates to train.

We have a network of assessed and trusted Associate Trainers within easy access of all parts of the UK. They have a diverse range of sales backgrounds meaning that we have the ability to not only provide you with a trainer as close to you as possible but also one that may have specialist knowledge in your market place. The associates have been vetted, assessed and developed by Sure Train. They have been working with us for so long that we know they deliver our promises.

We have worked with a wide range of clients over the years. We estimate that over 800 companies and 7500 sales people have been through our programmes, many of them more than once! Here is a small selection of them.

MacFarlane Packaging

Signs Express

NET LED LIghting

Edward Alexander Group

Thomas Westcott Accountants

Stones Events

Net World Sports

Hale Events

Atlas Packaging

Cornwall Aerospace

Business West - Dept of International Trade

It's very likely that we have worked with clients in your industry or who face similar challenges. Get in touch and let's talk about how or experience and approach will give you the return on investment you want from Sales Training.

So, if you like what you've read and would like to find out more, get in touch and let's talk. We provide a free training consultation, either by phone, face to face or web meeting.

Contact us now for a free, no obligation, sales training consultation.
We can do this by phone, Skype or face to face. You will receive effective advice on how you can grow your sales and what part sales training could play in that.
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