Negotiation Skills Training Course
This is our highly motivational and effective Negotiation Skills Training Course. This programme shows sales people how to maximise their revenues and margins through creating effective WIN/WIN negotiations with their customers. The techniques taught in this negotiation skills training course have been proven to add substantial income for our clients, by increasing margins and reducing discounting while building stronger and more loyal customer relationships.
What's in the Course?
Learn how to increase margins and reduce discounting
Understand how to focus on selling value and creating loyalty
Create positive WIN/WIN negotiations with your customers
Increase your confidence in negotiating
Understand the key elements of structured, professional negotiation
Construct effective proposals and learn how to not give it away!
Tangible Outcomes and Action Plans
All of our sales training programmes create tangible outcomes, strategies that can be implemented and action plans for the delegates to put into practice immediately following their training. This approach means that your team will know exactly how to action their new skills with confidence, bringing you a faster and larger return on your investment.
"Sure Train undertook the bespoke negotiation training for us in a very professional manner. The content was tailored to our individual needs and delivered extremely well. I would recommend them to any company that is looking to increase their sales team's effectiveness and looking for a return on their training investment.
Following this training, we have seen a substantial increase in our margins and in the confidence of our sales team."
Tim England - Sales Director, Vapormatt Ltd - Negotiation Skills Training
Negotiation Skills Training -
Full Course Content
Our Negotiation Training Course has brought increased profits and sales for many of our clients. It is a very effective programme, focussing on practical, useable skills that really do reduce discounting while increasing customer satisfaction.
Key Benefits of the Programme
Increase margins by reducing discounting
Focus on selling value and creating loyalty
Increased sales person confidence through developing their negotiating skill set
Creating positive WIN/WIN scenarios with your clients
Negotiation Skills Training Course Content
Introduction to Negotiating
What is negotiating?
Know when to negotiate and when to use alternatives
Sources of power in negotiation
Using a structure to negotiate
Preparation for Business Negotiation
Defining and prioritising your goals (Seller perspective, Customer perspective)
Must get, intend to get and wish lists
Identify and define concessions
Basic strategies and tactics
The art of option and compromise
Negotiation Bargaining – How not to give it away
Information, guarding, seeking and exchanging
The dangers of weak arguments
How to construct a good proposal
Making and receiving proposals
Trade, don’t concede
The art of bargaining
Closing the negotiation
Johari’s Window – The Win / Win Principle
OPTIONAL DAY 2
There is the option to add a second day to this negotiation skills course, bringing practical application to the programme.
Starting with a brief refresh on the previous day, we will utilise real negotiation scenarios that were created before the course and, bringing in their new skills, we role play each of the scenarios, helping your team to cement these skills, understand where the difficult areas lie and how a customer might react and to ensure they are properly prepared for real negotiations.
Coaching will continue with the tutor as the practice sessions are played out, ensuring your people are continually improving throughout the process. These role plays can be video'd, if required.
Our clients have told us that this has proven to be a very valuable addition to the theory day, bringing a greater return on investment in less time.
Workshop Based, Not Lecture Style
Our programmes are delivered with energy and motivation, exciting and inspiring the delegates to learn, understand and implement their new skills.
You won't find any boring Powerpoint presentations here! All of our sales training courses are all delivered in a workshop style. This means that new skills and knowledge is achieved through interactive coaching sessions, helping the delegates to bring their knowledge and experience in their markets into the training. This makes the training outcome far more relevant to the delegate and therefore more likely to deliver that essential return on investment. It is also more motivational and engaging than typical sales training sessions.
We promise that your delegates will not be bored!
All Course Links
Wherever you are in the UK, Sure Train can deliver your sales training course in house, at your premises or at a venue of your choice. All of our courses can be delivered as 'In House' - our standard courses delivered for you, or as 'Bespoke' - tailored to your exact needs and outcomes.
Sure Train has offices in Bristol and Exeter and can deliver programmes for you at these venues, but we also work across the country at carefully selected training locations, or at your premises.
We deliver our negotiation skills training programmes across the UK, but we have specific centres in the locations below.