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Negotiation Skills Training Course - Exeter

This is our highly motivational and effective Negotiation Skills Training Course for Exeter area businesses. This programme shows sales people how to maximise their revenues and margins through creating effective WIN/WIN negotiations with their customers. The techniques taught in this negotiation skills training course have been proven to add substantial income for our clients, by increasing margins and reducing discounting while building stronger and more loyal customer relationships.

What's in the Course?
  • Learn how to increase margins and reduce discounting

  • Understand how to focus on selling value and creating loyalty

  • Create positive WIN/WIN negotiations with your customers

  • Increase your confidence in negotiating

  • Understand the key elements of structured, professional negotiation

  • Construct effective proposals and learn how to not give it away!

Contact us now for a free, no obligation, sales training consultation.
We can do this by phone, Skype or face to face. You will receive effective advice on how you can grow your sales and what part sales training could play in that.

New Skills



More Sales

Tangible Outcomes and Action Plans

All of our sales training programmes create tangible outcomes, strategies that can be implemented and action plans for the delegates to put into practice immediately following their training. This approach means that your team will know exactly how to action their new skills with confidence, bringing you a faster and larger return on your investment.


Trusted by


"Sure Train undertook the bespoke negotiation training for us in a very professional manner. The content was tailored to our individual needs and delivered extremely well. I would recommend them to any company that is looking to increase their sales team's effectiveness and looking for a return on their training investment.

Following this training, we have seen a substantial increase in our margins and in the confidence of our sales team."

Tim England - Sales Director, Vapormatt Ltd - Negotiation Skills Training

Delivery Options
Sales Training Course


Our highly effective sales training courses delivered at your premises in the Exeter area.

Tailored Sales Training


Bespoke training programmes, created specifically to deliver the results you need, written in collaboration with you.

Sales Development Programmes


Sales development programmes that build the skills, knowledge, motivation and success of your sales team.

Negotiation Skills Training Exeter -

Full Course Content

Anchor 1

Our Negotiation Training Course has brought increased profits and sales for many of our clients in the Exeter area. It is a very effective programme, focussing on practical, useable skills that really do reduce discounting while increasing customer satisfaction.


Key Benefits of the Programme


Increase margins by reducing discounting

Focus on selling value and creating loyalty

Increased sales person confidence through developing their negotiating skill set

Creating positive WIN/WIN scenarios with your clients


Negotiation Skills Training Course Content


Introduction to Negotiating


  • What is negotiating?  

  • Know when to negotiate and when to use alternatives  

  • Sources of power in negotiation  

  • Overcoming deadlock  

  • Timing 

  • Using a structure to negotiate


Preparation for Business Negotiation  


  • Defining and prioritising your goals (Seller perspective, Customer perspective)  

  • Must get, intend to get and wish lists  

  • Identify and define concessions 

  • Gaining understanding  

  • Basic strategies and tactics  

  • Team negotiations  

  • The art of option and compromise


Negotiation Bargaining – How not to give it away  


  • Information, guarding, seeking and exchanging  

  • Active listening  

  • The dangers of weak arguments  

  • How to construct a good proposal  

  • Making and receiving proposals  

  • Counter proposals  

  • Trade, don’t concede  

  • The art of bargaining  

  • Closing the negotiation  

  • Johari’s Window – The Win / Win Principle




There is the option to add a second day to this negotiation skills course, bringing practical application to the programme.


Starting with a brief refresh on the previous day, we will utilise real negotiation scenarios that were created before the course and, bringing in their new skills, we role play each of the scenarios, helping your team to cement these skills, understand where the difficult areas lie and how a customer might react and to ensure they are properly prepared for real negotiations. 


Coaching will continue with the tutor as the practice sessions are played out, ensuring your people are continually improving throughout the process. These role plays can be video'd, if required.


Our clients have told us that this has proven to be a very valuable addition to the theory day, bringing a greater return on investment in less time.

Workshop Based, Not Lecture Style

Our programmes are delivered with energy and motivation, exciting and inspiring the delegates to learn, understand and implement their new skills. 

You won't find any boring Powerpoint presentations here! All of our sales training courses are all delivered in a workshop style. This means that new skills and knowledge is achieved through interactive coaching sessions, helping the delegates to bring their knowledge and experience in their markets into the training. This makes the training outcome far more relevant to the delegate and therefore more likely to deliver that essential return on investment. It is also more motivational and engaging than typical sales training sessions.

We promise that your delegates will not be bored!

All Course Links
Prospecting Skills Training
CORE Telesales Skills Training
Developing A Sales Strategy
CORE Sales Skills Training
Core Advanced Sales Skills Training
Developing a Team Sales Strategy
For a free, no obligation discussion about this or any of our courses, complete the form below and we will get in touch. We can chat by phone, Skype or face to face.
Or call us on 0800 840 1501.
Which training subjects do you want to discuss?
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