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Free Sales Competency Measurement for Your Sales Team

Unlock your sales team's potential with our free, comprehensive competency assessment. Tailored insights to drive performance and ROI.
Are you looking to develop your team's skills but you're not sure where to start?

Do you want to make sure that any training or coaching you provide is completely relevant and will provide the right return on investment?

Do you simply want to understand more about your team's sales competencies?

If so, then Sales Competency Measurement is the best starting place.

All of this is provided to you entirely free, so just pick a date and time for a brief chat about how it works below and one of our team will talk you through the process in a 20 minute call.

Why Measuring Sales Competency Matters in B2B 🚀

Sales competency measurement gives you the insights to build a stronger, more effective team.

 

Here’s how it helps:

✅ Spot strengths and gaps
Quickly see what your team does well and where they need support.

🎯 Deliver focused training
Target development efforts where they’ll have the biggest impact. No guesswork.

⚙️ Boost productivity
Uncover inefficiencies and streamline your sales process for better results.

🏆 Recognise performance
Use clear, fair criteria to reward top performers and coach others to success.

🤝 Increase customer satisfaction
Skilled teams ask better questions, offer better solutions, and win more trust.

🧭 Lead with clarity
Assign roles and responsibilities based on real capability, not assumptions.

📊 Make smarter decisions
Use data to hire the right people, plan succession, and promote with confidence.

Your Free Competency Reports will give you vital feedback on the following areas of your sales people's skills, knowledge, attitudes and abilities.

🔍 Finding and Qualifying Opportunities

  • Prospecting

  • Questioning

  • Active Listening

  • Customer Insight

🎯 Presenting and Closing the Sale

  • Solution Presentation

  • Objection Handling

  • Negotiation

  • Closing Techniques

  • Upselling and Cross-Selling

📊 Sales Operations and Planning

  • Sales Prep and Attention to Detail

  • Time Management

  • CRM and Systems Use

  • Data Analysis and Reporting

  • Sales Strategy

🧠 Product and Market Expertise

  • Product Knowledge

  • Market and Industry Insight

🤝 Customer Engagement and Retention

  • Relationship Building

  • Customer Service and Problem Solving

  • Communication Skills

💪 Personal Drive and Development

  • Motivation and Focus

  • Willingness to Learn

  • Resilience and Stress Tolerance

We also provide Sales Management Competency Reports which assess your sales managers on the following areas.

🧭 Strategic Thinking and Execution

  • Strategic and Tactical Thinking

  • Sales Strategy

  • Commercial and Financial Awareness

  • Change Management

  • Market Insight

👥 Leading and Developing Teams

  • Leadership

  • Team Development

  • Coaching and Mentoring

  • Building Trust

  • Motivation and Focus

📈 Performance and Accountability

  • Accountability

  • Data and Performance Analysis

  • Use of Sales Systems

  • Problem Solving

🗣️ Communication and Collaboration

  • Communication Skills

  • Active Listening

  • Collaboration

🔄 Agility and Personal Growth

  • Adaptability and Flexibility

  • Self-Management and Development

  • Resilience and Stress Tolerance

Each of your sales people will be assessed individually and provided with their own report. We will also provide a team skills matrix that will show you the common areas of development need, enabling you to plan both individual coaching and team training events.

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