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CORE Telesales Training Courses London

CORE - Collaborative, Open, Relevant, Effective

This is our highly motivational and effective CORE TeleSales Training Course for businesses in London. It is highly effective at developing the sales skills of all levels of telesales people and can be tailored to suit B2B and B2C telesales environments. This course is proven to bring tangible results and includes live calling session to help the delegates to understand how their new approach can change the behaviour of their customers, leading to more sales and profit.

What's in the Course?
  • Telesales Campaign Planning

  • Creating Effective and Reliable Gatekeeper Strategies

  • Accessing and Influencing Decision Makers

  • Effective Qualification of Decision Makers

  • Developing Relationship and Trust on the Phone

  • Understanding Needs, Wants and Desires

  • Effective Value Presentations

  • Closing For Next Steps - Appointment, Follow Up, Quote or Close

Losing Sales?

Are you losing sales, missing opportunities or not finding enough new customers?

Do you want to find the right solution?

New Skills



More Sales

Tangible Outcomes and Action Plans

All of our sales training programmes create tangible outcomes, strategies that can be implemented and action plans for the delegates to put into practice immediately following their training. This approach means that your team will know exactly how to action their new skills with confidence, bringing you a faster and larger return on your investment.


Trusted by


"Fantastic, positive, motivational day! Really well run!" CB - Nautibouy Marine

"Very friendly and felt comfortable interacting and asking questions. I wasn't embarrassed that I started with little sales knowledge" - CC - BoothBook

"Really informative and easy to follow. Very applicable to our business" - RP - Nautibouy Marine

"Great! Now I know what I need to work on!" - CA - BoothBook

Delivery Options
Sales Training Course


Our highly effective sales training courses delivered at your premises in the London region.

Tailored Sales Training


Bespoke training programmes, created specifically to deliver the results you need, written in collaboration with you and delivered at your premises in London.

Sales Development Programmes


Sales development programmes that build the skills, knowledge, motivation and success of your sales team.

Telesales Training Course - London

Full Course Content

Anchor 1

Who Would Benefit from this Telesales Training Course?

This Telesales Training Course is ideal for any businesses in the London region who need to use the telephone to generate prospects and fill their new business pipeline.


Whether you are a dedicated telesales operative or a field sales person who needs to create appointments, then this lead generation training will show you how to do this effectively.


Key Benefits - What Impact Will It Have On Sales?


As a result of attending this programme, you or your delegates will understand how to:


Plan, manage and measure a telesales campaign.

Build effective relationships with receptionists, leading to gathering essential decision maker information

Create meaningful conversations with decision makers, leading to appointments or sales opportunities


The techniques taught in this cause will have an immediate impact on your pipeline. It has been proven many times that the gatekeeper engagement process can deliver 65 decision maker names and email addresses for every 100 calls made. This can immediately impact your conversion rates through to appointment or sale and can be used to feed your email marketing, leading to more sales.


The decision maker contact techniques create active engagement and interest in your product and service and creates opportunities to book appointments or to move the prospect to the next step remotely.


Course Content - What Will I Learn?


Course Content – Day 1 –  Telesales Campaign Planning and Gatekeeper Strategy


Telesales Campaign Planning

  • Understanding sales activity measurement and analysing conversion rates

  • Planning telesales activity

  • Creating a telesales campaign strategy

Receptionist / Gatekeeper Management 

  • Breaking down the telesales process between managing gatekeepers and gaining access to decision makers

  • Benefits of having a structured Gatekeeper process

  • Successful questioning techniques for gathering important information

  • Understanding people’s behaviours and reactions

  • What you can do to create an alternate reaction / behaviour

  • Delegates will undertake practical exercises to develop the skills learned in this section required for managing gatekeepers.  More information about this follows at the end of this overview.

Course Content – Day 2 – Accessing and Influencing Decision Makers

  • Initial Contact with your Decision Maker

  • Create a structured process for accessing the decision maker and building a relationship

  • Learn how to create the optimum introductory email and create a template for future use

  • Prepare effectively for making your first call to the decision maker

Qualification of your Decision Maker 

  • Advanced questioning techniques

  • Getting the information you need about a prospect’s current status

  • Developing credibility

  • Provoking thought and motivating change in the decision maker

Presenting your product or service


Understand Features and Benefits

  • Making the connection between ‘Need / Feature / Benefit / Hook’

  • Closing

  • Trial close

Negotiating an appointment or the next steps


Making the close


Handling Objections

  • Establish a structured process for handling objections

  • Identify key objections

  • Eliminate objections before they arise

  • Dispel objections with the LAP Technique

Practical Application


All delegates will be required to bring full brief of their telesales duties and have a minimum of 20 cold leads to call during the training. These need to be of companies you have not done business with previously, that you would like to make contact with. You will need the company name and telephone number, as a minimum. Please also make sure that you bring a mobile phone that you can use to make these calls.


Live Calls


Utilising the data provided and the strategies learned practiced previously, delegates will conduct live calls to gatekeepers, to create appointments, sell the product(s), create awareness or develop client relationships as appropriate to the individual business.  Once again, where the facilities allow, calls may be recorded and played back for evaluation purposes.


Course Length


Our Telesales Training Course London can be tailored to the needs of your business. Typically, we run it over 2 days, with up to 15 delegates attending, however, a shorter version is available, taking out the live call practice.

Workshop Based, Not Lecture Style

Our programmes are delivered with energy and motivation, exciting and inspiring the delegates to learn, understand and implement their new skills. 

You won't find any boring Powerpoint presentations here! All of our sales training courses are all delivered in a workshop style. This means that new skills and knowledge is achieved through interactive coaching sessions, helping the delegates to bring their knowledge and experience in their markets into the training. This makes the training outcome far more relevant to the delegate and therefore more likely to deliver that essential return on investment. It is also more motivational and engaging than typical sales training sessions.

We promise that your delegates will not be bored!

All Course Links
Prospecting Skills Training
CORE Telesales Skills Training
Developing A Sales Strategy
CORE Sales Skills Training
Core Advanced Sales Skills Training
Developing a Team Sales Strategy
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